Deepinder Singh |Portfolio

The Resilient Dynamics of the Global Makeup Industry: A Comprehensive Analysis

In 21st century, the winds of changes in the society are blowing forcefully in all parts of world for application of cosmetic. Cosmetic are products used for improving skin appearance. Assorted beauty products such as skincare products, hair products, fragrances, oral hygiene, and nail products, which may contain toxic chemicals that can be harmful to health are used especially by women. Here, i just want to tell how chemicals are involved in makeup industry ?

Impact on Skin Health and Beyond

The craze of makeup or cosmetics increasing at an alarming rate in our life. Women are not satisfy from the look they have, they are putting so many bad chemicals on their skin and body. It damage the skin badly and gives breakouts, pigmentation, clogged pores, allergies and infections. In June 2004, environment California issued growing up toxic: Chemical exposures and increases in development diseases, which details chemicals found in consumer products and their potential health impacts .Moreover, some of chemicals have been linked in animal studies to male genital birth defects, decreased sperm counts and altered pregnancy outcomes. 

What they don’t tell you in ads: 

The most common way to attract people towards products or cosmetics is Advertising. Makeup companies attract people by making their products look irresistible. They use stunning packaging, promise amazing results like flawless skin, and show celebrities using their makeup to make us feel like we need it too. Those before-and-after photos make us think we’ll transform into supermodels if we use their products. Plus, they throw in limited-time deals to make us feel like we have to buy now or miss out.

1. Tricky Ads: Makeup companies use sneaky tricks in their ads, like saying their products are backed by science or showing photos that make it seem like their makeup works miracles, even though it’s often just fancy editing.

2. Famous Faces: They also get celebrities to promote their stuff, making us think we’ll look like them if we use the same makeup. But celebs have lots of help to look good, like makeup artists and fancy treatments, that most of us don’t have.

3. Watch out for Bad Stuff: Some makeup has yucky stuff in it that can hurt our skin or health, but they don’t always tell us about it.

4. Instagram Illusions: On social media, influencers often post about makeup, but their pictures are usually heavily edited to look perfect. This can make us feel bad about ourselves because we’re comparing ourselves to something that’s not even real.

5. Unrealistic Beauty: Makeup ads usually show models who look a certain way, making us feel like we need to look like them. But everyone is different, and we should feel good about ourselves just the way we are.

The Cruel Reality of Animal Testing in Cosmetic Products:

Animal testing for cosmetics is a deeply harmful and unethical practice that inflicts immense suffering on innocent creatures. Every year, (Humane society international HSI) reports approximately 500,000 animals, including rabbits, guinea pigs, hamsters, rats, and mice, lose their lives in these experiments. These animals endure unimaginable pain as chemicals are applied to their skin, injected into their bodies, or even dripped into their eyes. They suffer physically and emotionally, with no chance of survival.

1. Skin Sensitivity Testing: They put makeup or its ingredients on animals’ skin to see if it causes any allergic reactions, like redness, swelling, or blisters.
2. Eye Irritation Testing: Makeup or its ingredients are put into animals’ eyes to see if it causes any irritation, redness, or damage to their eyes. This can be really painful and affect their vision.
3. Skin Absorption Testing: Animals are exposed to makeup or its ingredients on their skin to see if it can be harmful if it gets absorbed. They watch for things like skin irritation, inflammation, or if it affects the animals’ overall health.
4. Breathing Tests: Animals breathe in makeup or its ingredients to see if it causes any problems like breathing difficulties or lung damage. This involves exposing animals to makeup in the air or as tiny particles.
5. Pregnancy and Baby Testing: Pregnant animals are exposed to makeup or its ingredients to see if it affects their babies’ development. They also check if it causes any problems for pregnant animals or their babies after they’re born.
6. Short and Long-Term Toxicity Testing: Animals are given makeup or its ingredients to see if they’re toxic over short or long periods. They watch for things like organ damage, tissue problems, or overall health issues.

The Appeal of Luxury Brands: costs a pretty penny:

It’s no secret that makeup can come with a hefty price tag. From high-end luxury brands to premium skincare lines, consumers often find themselves shelling out significant sums for their favourite beauty products. One reason for the steep prices is the investment in research and development, as companies strive to create innovative formulas and cutting-edge technology to stay ahead of the competition. Additionally, the marketing and advertising campaigns associated with top-tier brands contribute to the overall cost, as companies spend millions to cultivate a desirable image and brand identity.

The Status Symbol:Luxury makeup brands are seen as symbols of prestige, commanding high prices that create an aura of exclusivity. Owning a designer lipstick or eyeshadow palette gives a sense of sophistication and status, making people willing to splurge. It’s not just about the quality; it’s about feeling part of an exclusive club that appreciates luxury beauty.

Conclusion 

At the end, the beauty products have wide ranging negative impacts on individual, dominant and the environment. The world of makeup is a bit tricky. We love how makeup makes us look and feel, but there’s a downside too. Animals suffer during testing, and that’s a big concern. It’s natural to feel unsure – we want to use makeup, but we’re worried about the harm it may cause. The beauty industry is all about making money, using flashy ads and fancy packaging to sell products. But as consumers, we have power too. By learning about these issues, supporting ethical brands, and asking for transparency, we can make a difference. We can push for cruelty-free testing and more sustainable practices, making beauty better for everyone – including animals and the planet.